Guns, Ammo, and Product Managers

So presently there you are: the particular product manager with regard to a boring product or service. How often have got you caught your self gazing longingly above at one regarding those iPhones, Sparks, or some other these highly desirable item and though to yourself “Now precisely why couldn’t I become the Product Manager for a great product like that? ” I have one message intended for you – overcome it. It turns out that we now have various other product manager which are responsible with regard to products that are even less awesome than yours and they are carrying out some incredible points to make goods successful…

How 1 Goes About Buying Bullets
I’m certain that we now have some of you around that have very solid feelings about firearms and such. Let’s set those feelings aside for a couple minutes and have a closer search at the issue of, what different, bullets. If an individual are not an avid survivalist or seeker, you probably haven’t purchased bullets prior to.

It turns out that people really worry about precisely what gun they get. However, bullets are almost an afterthought purchase. Sorry about that bullet product or service managers. Rob Walker over at typically the New York Times got thinking about this kind of product conundrum when he researched a business called Alliant Techsystems (ATK)Building The Much better Bullet (Brand)
The particular next line involving bullets that ATK presented was called Fusion. With this product or service line the merchandise administrators at ATK had been targeting (sorry! ) the 25-35-year-old deer hunters. As a way to get their eye, typically the company created some sort of new “aggressive” field design and also went so far as in order to add an evade label. They essentially pimped the package.

The two of these products presented the ATK product managers the encounter that they wanted in order to gain the self confidence that they wanted in order to do their largest product launch to date. They just lately rolled out a new line of principal points for duck sportsman called Black Cloud. This time around they are usually showing that they can recognize what needs in order to be completed switch a commodity merchandise into a must-have product.

ATK features partnered with a recognized TV personality (in duck hunting circles): Phil Robertson that is known as the “Duck Commander”. They have already also gone forward and made a couple of “viral videos” so as to build some news around their fresh ammo. Just to show that bullets also play some sort of role in the particular 21st Century, they are yet to gone so significantly as to create their own very own sociable networking site called StormChasersNetwork.

Only to top things off, they have also make certain that the box regarding the Black Foriegn product virtually advances off of the particular shelf. They attired up in the bright color scheme that is intended to catch the hunter’s attention and remind him involving the first gentle of day (which is the perfect time to end up being hunting ducks).

Just what All Of This Means For A person
I can’t say for sure what kind of product you might be responsible for managing. Yet , I may bet that it’s possibly a little bit more interesting as compared to a commodity item like a bullet. In 12 ga shot , no issue how boring you can definitely find it, it’s most likely a whole whole lot more interesting than the usual bullet.

With the little luck this kind of story about how exactly the particular product managers from ATK were able to see past the simple fact that they were billed with trying to sell more of a commodity product that the various other bullet makers should inspire you. Wht is the ATK product managers did was to take on their customer’s shoes and recognize the way they see the particular world. After they knew this, it became very clear as to precisely what they needed to be able to do.

Spend some time pondering about not what their product does, but instead what your customers will do with the product. This can level the way front for how you can turn your current boring commodity-like merchandise into something which can take off such as a (what else? ) bullet.

Leave a comment

Your email address will not be published.